Visual Expression in Web Design

Design Web Pages With an Experimental Design Tool

Contribute to my research by designing one or more web pages linked below with a custom-built, experimental design tool. To prevent design decisions being influenced by browser default styles, the initial design is intentionally randomized as part of the experiment. When you’re happy with your design, click the submit design button to contribute your results.

Once submitted, your design will be an integral part of my research. Please note that the deadline for submissions is Wednesday, January 10, 2024. Thank you for your participation!

Jonas Pelzer
Berlin, December 2023

While the web is, among other things, a visual medium, the importance of unique visual design often takes a back seat. Many websites are similar in their appearance and lack a consciously crafted look and feel where the form is specifically tailored to the respective content. Aesthetics and formal criteria play a secondary role. In contrast to other visual media like magazines, posters, or films, visual design on the web seems to receive less emphasis overall.

For my Master’s thesis in Interface Design at Potsdam University of Applied Sciences, I am currently investigating this development. In addition to my theoretical research, I’m developing an experimental, browser-based web design tool. This tool aims to show that a large visual variance is achievable by manipulating individual design parameters (Feel free to check the demo).

To gain further insights, I created five single-page websites on different topics with fictitious content that can be designed with the tool on a desktop computer. To avoid design decisions being influenced by browser default styles, the design parameters are randomized at the beginning. Your contribution to designing one or more of these pages would be invaluable to my research. Results will be documented by clicking the submit design button at the end of your design process.

Your participation is immensely appreciated, and your creative input until January 10, 2024 will be integral to my research. Thank you sincerely for your time and contribution!

Jonas Pelzer
Berlin, December 2023